Kevin Zacher

ACHTUNG! Blog Change

2009-08-19T21:52:00.000-07:00

My blog address has changed. From now on all current ( and past blog posts) will be here -

http://kevinzacher.posterous.com/

Sorry for the inconvenience. See you there!

Discover Behind the Scenes

2009-07-21T22:41:00.001-07:00

A little behind the scenes video I edited. Thanks to Adam for filming on his NEW I PHONE 9G

Cast of It's Always Sunny in Philidelphia

2009-07-21T21:51:00.001-07:00

Just shot the cast of It's Always Sunny in Philidelphia on FX. They are a funny , funny bunch. Mr. Devito a true icon. And hey guess what, a nice guy. Rest of the cast super talented.

Can't show any picks yet, except for this shot of my 1st (and surf homie) Paully. The expression set the tone for the day. I think I said, "give me exasperatedly vacant."

Hmmmm

Cadillac

2009-07-14T17:21:00.000-07:00

Just wrapped a really fun job for Modernista and their client Cadillac. Many thanks to Alejandra from Modernista for fighting and thanks to Darren for knowing what the hell he wants and keeping us all in stitches. A really great crew. The work needs to be good and it went off without a hitch- all looks good, but to be able to connect with those you're working with and enjoy their company and enjoy the process is not altogether that common. Here I sit three great jobs back to back and each one was a lot of fun, great crews and the work came out swimmingly!

I really do feel quite lucky. No Bullshit.

Big Ups to.....

Sherrie and Megan from Cadillac. Courtney, Will, Darren and Alejandra from Modernista! Shanna who has my back. Jenn, Zach, Emily, Patrick, Peter, Nathan, Ken, Sarah, Jason and Heidi, Ara, Brian Goetz from Focus, and lastly my talent Troy from John Pierce Agency, Andrea Abenoza from Ford and Gayle Brown from LA models.

Ego, marketing and me, me , me.....hahahaha

2009-07-07T10:07:00.000-07:00

A friend of mine recently pointed out that my blog was maybe a touch too self indulgent.

I disagree.

My blog serves as news for my photography business and an electronic journal for myself, my family, friends and most of all my clients and potential clients. A place to come and see where I have been, what I am doing and where I am going.

I don't necessarily use it as an educational tool for others. I do not actively pursue blogging about how I market, how I shoot and who else is shooting, etc. etc. If you find my blog educational by simply reading about my experiences and looking into some of my productions through video and photos, I couldn't be happier. And in no way shape or form want to discourage those of you looking for assistance from reaching out and asking me question's or making comments. I love to help when asked.

Discover Campaign

2009-07-05T16:01:00.000-07:00

So the second shoot I just wrapped in the city that never sleeps was Discover Credit cards. Came up VERY last minute for me and so unexpected. The Martin Agency gave me eight ads which doesn't happen as much as it used to. Usually it's three or so ads in these depressed economic times. There was a lot of trust bestowed upon me from them.

The shoot really went off without a hitch and each of the 8 scenarios went better than expected. I entered this job with the idea we would submit them for awards. I am proud to say I still feel the same way.

A few people I'd like to thank.....

Cindy Hicks and Marco Howell for being amazing and insightful, Jennifer Kim for keeping us all in line, Adam Amengual, Jordan Seiler, Chris Villafuarte, Nate Mumford for making me look good , Brandon , Maddy Simpson for being my style queen, Victoria Cameron, Chris, Rob Harmon, Alex Niki, Sonia Niki for making it look real, Jimmy Ayoub, Braden Istas, and all my talent!

Just a couple snaps from one of the set ups. Love the photo of my art director Marco Howell. The look on his face is classic.

Sony

2009-07-05T13:19:00.000-07:00

Just wrapped a three week trip to New York where I shot two jobs and took in some editorial meetings. Started with a great one for SONY where I shot multiple celebrities. All great people, warm, funny, polite and gracious. No drama whatsoever. I just wanted to take this opportunity to thank a few people. Abby Ross, Dana Commandatore, Rob Beckon, Andy Nordfors, Alberto Escobedo, Zach Crawford, MJ Ribas, Adam Amengual, Alex Verron, William Gelner, Chris Villafuerte, Jordan Seiler, Maddy Simpson, Ethan Tobman , Elena Lyakir, Stuart Redsun, Christine Gately-Evans, Christine Belich, Jacob Gentry, Kelli Stam, Katy Aquino, Dave Stephenson, Shanna Alexander, Jenn Kim and John Hopkins.

I love this picture because in some way's it perfectly illustrates the personality and role of some of those closely involved in the shoot ( some VIP's not visible). I like to call what goes on behind the lens "Quiet Mayhem."

Thanks again to all involved. What a great shoot and I look forward to the next. Apologies if I have forgotten anyone!

Rethinking Autism Site has launched

2009-06-19T15:56:00.000-07:00

Directed all these spots.... check 'em out!

Go to the videos section.

www.rethinkingautism.com

Great message here too. There are always two sides to every story.

Another big thanks to Dana for believing in me.

Vanity Fair - Rethinking Autism Press

2009-06-18T20:50:00.000-07:00

Vanity Fair just posted a press release on the Autism project I directed a few spots for. Great that it got picked up by such an Iconic publication.

Check it out!

http://www.vanityfair.com/online/culture/2009/06/18/if-only-your-doctor-dressed-like-this-too.html

Subaru Content

2009-06-04T12:24:00.000-07:00

Newest latest edited content. Shot piggy back on a Subaru still shoot. Client extremely happy with results and talking about more.

This type of production is no longer "It's the future." This is now!

Enjoy.

Good Stuff.......

2009-06-03T14:41:00.001-07:00

Ok so just some basic news. Some really great stuff coming up for me. Semi secret, semi not 100% in the can. But I will be in NYC shooting later this month a goody (details later) and potentially following that up with another one out there as well. Then back to LA to shoot some more.

Also getting excited about shooting some spot for a brand I will be shooting some print for. Again, sorta a secret, full disclosure soon.

It's a fickle, fickle beautiful thing photography. Best to just work hard getting your work out there to your market, keep it fresh and just be someone easy going and mellow to work with and the jobs will come.

Vague I know this post is Obe Won......more later!

Go see this movie

2009-05-17T17:32:00.000-07:00

And you will soon realize there are greater things in life to be concerned with than whether or not your coffee is hot enough from the neighborhood Starbucks or whether the car wash got all the dirt. Our bitching and complaining about life's trifle events just isn't important in the grand scheme of things.

http://brothersatwarmovie.com/

Playing at the Loew's Braodway 4 Theatre in Santa Monica at the 3rd St. Promenade. Plays this week.

ID Prints is now LIVE!

2009-05-12T12:05:00.000-07:00

Check the link in my links bar!

London Falling on Joel McHale

2009-05-12T07:43:00.000-07:00

The current issue of Death + Taxes Magazine is out and I've got a 10 page photo essay on London Parkour as well as a portrait of the funny and talented Joel McHale from Talk Soup on the E! Channel.

Check out UrbanFreeflow.com and you can see Joel perform at the Wiltern in Los Angeles on June 6th.

PDN Photo Annual

2009-05-11T17:48:00.000-07:00

Made it into the PDN photo annual.

A behind the scenes vid from a recent shoot.

2009-05-07T13:34:00.000-07:00

http://www.youtube.com/watch?v=RCOROBOEShQ&feature=channel_page

i phone addiction

2009-05-03T20:13:00.001-07:00

I feel like I am telling you all something you already know, but the iphone camera and the apps you can get to make cool looking vintage photos is addicting, inspiring and a good way to take snap shots to inspire future photographs. Here is a collage I've put together of my pictures over the last few weeks.
Can't wait to go back out and shoot some pics with a higher res camera and get them in my book.

Click on the collage to see it larger.

Subaru Wrapped!

2009-04-29T16:56:00.000-07:00

Wanted to say thanks to all those involved. So here goes.

Sondra, Ines, Steve Davis, Terry, Jesse, Scott, Marco,, Michelle, Mike Aland, Jenn K, Brian, Barb, Lauren, Shanna, Eric A, Dianne, Laura Z, Jen Fiamengo, PLG, Ken, Jaason, Renee, Beney's,Tony M, Steve Morrison, Gabe, Dana, Christina, Andrew, Monica, Zac, Amir, Florido, Karin, Sheri, Shani, Rob, Cynthia, Jeff, Ana, Tim B, Ruby ( the dog), Miele, David N, and last but not least Paully, Scott, Patrick and Slaughter!

Now it's time to sleep.......

id Prints

2009-04-26T22:04:00.000-07:00

A new online art print dealer has just launched, selling high end posters from Surf, Skate and Snowboarding's best photographers. I have six photographs in the line up that you can purchase for a great price. Believe me when I tell you these are high end posters. Amazing paper with a great gloss finish. It's a good way to get some great prints for your wall at a really great price.

The link their site is just to the right in my Misc. Links column.

Enjoy

Kevin

PDN Press

2009-04-26T14:54:00.000-07:00

Got a little PDN write up about a job I did for Boost mobile. Many thanks to Amber and Holly at PDN for making it happen.

Here's the link

http://www.pdnonline.com/pdn/content_display/esearch/e3i738d05fe1080a0e8b0261b80d912028a

Death + Taxes Magazine

2009-03-26T21:01:00.000-07:00

Today I photographed Joel McHale form E! Channel's Talk Soup for Ray Lego the PE for Death+Taxes Magazine. What a funny dude. Very nice guy. We had to rip it out in half an hour and wasn't given much freedom with location. Was just told to show up at 1pm to look around the E! offices and then shoot Joel at 2 pm before he had to tape the show. Kind of nerve racking when I showed up and realized the building was super corpo looking. Once inside I was able to find some places in the hallways and some scattered lobbies throughout that were interesting. Sorta made it this quirky, behind the scenes feel. The studio and more visually stimulating areas were off limits. But it was fun to stuff him below desks, and in large boxes with tons of computer cable. He was a great sport.

Sometimes you have to work with what your given. Photo Editor said the pics were "a little weird, but in a good way." To me a great compliment.

Thanks to my new team/entourage Lauren and Abigail. Hard workers and they don't smell.

Big Up to Ray. Looking forward to next one.

Genuine Appreciation.

2009-03-10T21:30:00.000-07:00

I just wanted to say, I genuinely appreciate all those of late who have been ringing me up for work. Thanks so much. I feel so blessed.

For those photographers who don't feel busy, trust in the fact that it comes in waves. I know. It will be next week that the phone will ring. Or maybe it won't be for a year, but once it starts - it's on! You'll relish in this period where you had time to work on your marketing, shoot some personal work or simply let your daughter paint on your face. Bare in mind it could be worse. And you know what, maybe it is. Maybe your on the verge of going out of business or having to assist again. Here's a tip. Stay positive. Things do happen for a reason and there is a course. We all go through rough spots. Stay strong and be constructive. Work hard and it will all improve and I bet you'll be the better for it.

Vision before Visibility is a new idea I heard today. I like the way it sounds. I think vision first and visibility will follow.

Be well.

We're selling phones here.........

2009-03-07T11:42:00.000-08:00

A job I shot in December for Boost Mobile is out. I thanked all involved in an earlier post. But thanks again to everyone, especially Russell from Boost and Keith and Dana from 180LA.

Aside from some rain, the shoot went very well and everyone is happy. I'm happy, client ( Boost) is happy and agency (180LA) is happy. Eschelon in Venice did the retouching and they did a great job. The printed piece looks nice and juicy and rich.

Ok, who's next?

Subaru

2009-03-03T19:46:00.000-08:00

Thanks to The Designory for a great shoot in Mammoth. To make it official thanks goes to:

Sondra, Steve, Terry, Scott, Ines, Mike, Barbara, Jenn, Pamela, Jason and Steve Morrison.

Gone but not forgotten

2009-02-23T00:16:00.000-08:00

I've had these images for some time and not sure if I have ever shown them to anyone. The gentleman pictured is a relative who suffered from Alzheimer's Disease. It slowly and painfully robs you of your mental and physical capabilities. When you want to brush your teeth you pick up a razor. Things like that in the beginning. Your long term memory is all that you have only until that is gone as well. You feel alone and confused beyond belief. The late stages are horrific. Complete mental and physical shut down. Unable to do anything for yourself. The pictures you see here taken in the middle stages of the deterioration.

I realize these pictures are depressing. I only show them because the man featured was a wonderful human being and I was reminiscing and celibrating his brilliant life as an educator at the highest level (obviously before the disease) and as a solid man and friend. He helped me get through a lot of life's struggles as a teenager and young adult.

These pictures help me remember in these tough financial times that there are far greater things to value and appreciate in life than money and job security like health, family, happiness, friends, animals, nature, etc. etc.

Celebrate life! The rest will follow.

Water Housing for Sale

2009-02-12T12:27:00.000-08:00

This is a Canon Mark II 1 Ds SPL water housing.

16-35mm L and 70-200mm L lens ports included

Pocket wizard len's port included as well.

I'd like to get $1500 for it. I paid $3000 for all of it. It's in great condition, only been in the salt water a handful of times.

The Designory Port Review

2009-01-27T20:32:00.000-08:00

Thanks to all the guys of the Subaru creative team at The Designory in Long Beach for coming in to view my book.

Stating the obvious.....I think

2009-01-03T16:23:00.000-08:00

So in my blog if you want to see images bigger you can simply click on them and they open very large in a new window.

Just so you know.

Men's Health

2009-01-03T15:01:00.000-08:00

A fun feature I shot for Men's Health has hit newsstands. Such a successful shoot. Shot 7 shots in a day. The talent was great. At one point I felt as though I was directing a scene for a TV drama. I gave direction and they ran with it beyond my expectations.

Thanks to all those involved. Especially Joe, Mark, Brenda, Zach, Gayle, Eric, Arrianne, Rennee, and my team.

Looking forward to the next one!

Still impressed.....

2009-01-02T09:29:00.000-08:00

I don't know what it is. After a few years of seeing my pics published all over the world, in brochures and on billboards, I'm still that kid who can't believe they publish my pictures. Well, I get it now, but some part of me still can't believe I get to do what I do to the level that I get to do it. I think that is what keeps me fresh and creative. I never get to cocky or think I've made it. I've had plenty of successes, but to stay the glassy eyed hopeful I am is where a lot of my motivation comes from. Always learning and progressing. Photography has it's peaks and valleys. I've felt like I was at the top plenty of times and closer to the bottom other times. It's just how it is. I've got an abundance of experience with the business of photography. I keep the kid around just to keep things real.

Bruce Irons gets punched out. Nixon Watches Ad. 3rd Street Promenade, Santa Monica, California.

Xmas with Family.

2008-12-29T21:56:00.000-08:00

I am blessed with a large and very cool family. This holiday season has been full of fun and excitement and I am overwhelmed by the wonderful subjects they are for my camera. So many wonderful moments would be lost if I wasn't there to document them. Watching all my nieces and nephews grow up in front of me and my lens has been nothing short of the best gift I could ask for. I visit mostly during holidays and the gift they are is all i need.

So go ahead. Take pictures of your family, you may just end up with some portfolio pieces!

Newish Work

2008-12-29T21:50:00.000-08:00

Well the blog was beginning to get a little shall we say Black an White. So here is some color.....

Happy

2008-12-25T09:35:00.000-08:00

I promise one of these days I will post some images, behind the scenes, etc, etc. But for now I just wanted to wish everyone Happy Holidays and a positive, prosperous and healthy New Year. Just spent three hours photographing my little nieces, nephews and their neighborhood budies playing with their new toys. The joy in thier faces and the innocense is eye opening. Quite frankly; in this world, it's a nice escape from the realities of a struggling economy and a country at war. Ah to be a kid just one more time on Christmas morn. I'd give anything. To wonder if Santa is in the house,excited but scared to look, the smell of the tree and the excitement of a new toy.

All be well......

BOOST MOBILE

2008-12-20T17:16:00.000-08:00

Just wrapped a Boost Mobile library shoot. 4 days, 28 talent, 26 crew, 6 locations, and 10,000 images. We had some bad weather, but all in all a great, great shoot. I just wanted to take this opportunity to thank a few folks.
Many thanks to you all for the hard work, support and smiles.

Russ
Wally
Keith
Dana
Nili
Mike
Ana
Brian
Shanna
Freckles
Alison
Greg
Mark
Ross
Eric
Jessie
Renee
Jennifer
Jeff
Adam
Laurita
Workhorse
Richard
Evelyn
Gavin
Nina
Sam
Christiann
Hannah
Taylour
Anna
Jeremiah
Robert
Anthony
Samantha
Krystal
Ben
Shanica
Alex
MAggie
Mathew
Mariana
Bronson
Sophie
Terry
Tosh

TIPS for Assistants - Please read

2008-12-12T23:02:00.000-08:00

I stole this info from Nick Onken's Blog ( great blog btw). I just wanted to spread the word. I'm generally very easy to work for. I won't yell at you and I respect you and the value you bring as an assistant photographer. But I do get frustrated with poor assisting. A lot of photography grads don't have much of a clue on how to assist or the unspoken rules on a shoot. Photographers don't have time to worry about the assistant.

The job will be 100 x more enjoyable if everyone is on the same page and your photographer feels comfortable in your skills and confident you have his back!

Hope to see you on the next job!

The number of assistants on a job depends on the size and technicality of the job. On bigger sets, the hierarchy starts with the first assistant who runs the set technically for the photographer. He/She must know have a vast knowledge of how to light, set up equipment, and have a good amount of on set experience. They will manage the rest of the assistants. That’s where starting out as a 3rd or 4th assistant is a good place to learn.

Here are a few things I expect from my assistants:

1. Know your role! This is probably the most important. The assistant’s primary job is to take care of the photography related technical aspects of a job so the photographer can focus on the creative and client relations aspect.

2. Do NOT push your own agenda. This is a good way to get yourself kicked straight off of a set. You are there FOR the photographer. Never talk to clients, especially about your own work. It’s very poor etiquette.

3. A good attitude. I can’t begin to tell you how far a good attitude goes. A good attitude to learn, and serve the photographer is extremely valuable. A photographer should not be questioned when they ask something of an assistant.

4. A positive attitude- Goes hand in hand in hand with a Good attitude, but a bit different. Sets can be stressful. A lot of times, the photographer is put under stress from the client. For me, an assistant with a positive attitude that can help me relax is a definite bonus. I want my sets to be positive and fun, and to be surrounded with a crew that add to that vibe.

5. Punctuality. BE ON TIME! Better yet, be early. Make the proper decisions to be able to make it to set on time.

6. Just ask! If you can’t figure it out, ASK. I’d rather you ask what you think is a dumb question(but usually isn’t), then make a mistake that costs money. I am more than happy to teach.

7. Attentiveness. be attentive to the photographer. Anticipate their move, have things ready before they need it.

Depending on the job, most of the times for me assisting isn’t too difficult a task. It’s a very laid back environment, and lighting is minimal. These are some of the things I like from assistants. Everyone photographer is different.

Above all, be willing to sweep the floors to learn and get in. Help a photographer out on a portfolio shoot, and if he likes you he/she may be more willing to hire you for the paid jobs.

Alt Pick Awards WON!

2008-11-25T10:55:00.000-08:00

Thanks to all of you who voted for me for the 2008 Alt Pick Awards. I've won the popular vote for website ( 1st place) and single photograph ( 3rd place).

You can view all the winners at http://altpick.com/awards/

Again, thanks for voting.

Alt Pick Awards

2008-10-13T18:53:00.001-07:00

Hi Friends,

I have two pictures and my web site entered into the Alt Pick awards competition. If you go on and register (takes two seconds) and then vote I would greatly appreciate the effort. And heck, the good deed may serve you up some nice Karma. So think of this as a benefit to your good fortune. Like how I am spinning this?

So it's easy..... go to www.altpick.com and go to the Alt Pick Awards area. Register and follow the instructions. My photos are in the 'Photography - Single" Section and my web site is in 'New Media, web site design' section.

The two photos are a 'a couple kissing' and 'shaun white on white horse'. The website is easy to find it has my first name as it appears on my splash page on the site itself.

Much obliged. If I win I'll take you all out for dinner in Hong Kong!

K Z

My Blog

2008-09-26T17:21:00.000-07:00

I was thinking driving in LA rush hour ( apparently not thinking) that I should make a disclaimer about my blog. It all starts with the fact that I am such a visual person, not overwhelmingly political and not interested in this tech site or that tech site. I'd rather be out shooting or working on my portfolio and networking then spending the time blogging and being a "blogger". I am here to basically keep people informed about what I have been doing, a news section of sorts and an electronic journal for me, my friends, my clients and my future clients. There are a ton of great photography blogs out there. So do your research and check them out.

I am here if anyone has any questions about photography, about getting started, assisting, questions about my work, etc. etc. Reach out, I would love to help. To me that is much more viable and constructive an outlet.

Portfolio mess or does it make some kind of sense.....

2008-09-23T00:04:00.000-07:00

Laying up new work for my portfolio is a lot of fun. It's creative and it gives you an opportunity to really slow down, see what you've shot. Think about how you can make it better, why it works, what's the best way to tell your story and get your point across in a manner that is fun and useful for the viewer. Fun meaning simply work that you hope is enjoyable to whomever is viewing it and useful meaning it is something a photo editor sees as a style or a viewpoint they can see in their book and to an Art Buyer or Art Director work that they feel comfortable pitching their client. It's a fine line and a challenge. But dating back to my days publishing a 'zine in high school, I love pagination and design. So it's fun for me to spend the time and make the book really sing. Feel free to contact me if your having questions about your own book. My rep is amazing and has taught me so much about preparing presentations.

Tonga, Tonga!

2008-09-13T00:20:00.001-07:00

Thanks to Michelle Stark at Men's Health for sending me to Tonga to shoot Fred Roll and the Tongan Rugby team. Was a nice end to a 10 day trip to the winter wonderland of New Zealand.

Simple Shoes New York Shoot

2008-09-11T15:25:00.000-07:00

Two ads for Simple running now. Wired and Details. Thanks to Sticka nd Move in Philly. Bill Starky, Ari Garber, Jennifer Gordon, Amy Roy, Derin Thorpe, Jenn Kim, Rob Harmon and Jessie Cohan. Aside from the weather crapping out on us, it was a great shoot and always so fun to roam the city once again!

2008-09-09T20:17:00.000-07:00

This was a first. Emma (below) came in to interview for an internship at my studio. I took one look and fell in love with her freckles and the sea shells braided into her hair. You just never know when a great photographic subject will present themselves. I only had 5 minutes for another interview candidate was waiting outside. He was cool, but not a single freckle.

HOLDEN WINTER

2008-09-09T17:01:00.000-07:00

Here are three ads for Holden. We shot in Death Valley. What an amazing place. It was like taking candy from a baby there were so many great locations. Happy with the results. Thanks to all the models, Mike from Holden, Shanna, Paully, Goo at WildernessOffice for his equisite-ly simple design. Looking forward to next season. Check them out on my site if you want to see 'em bigger.

Ciao

Current ( an possibly last) Hummer ads......atleast for a while.

2008-09-07T22:37:00.000-07:00

Here are two HUMMER gatefold ads currently running in a rather large media buy. I saw the surf ad run as the gatefold cover for Travel and Leisure. I am so happy with them and with the art direction. Modernista has been good to me over the years offering me all of the Hummer work. I owe many thanks to Greg Carter and Michael Langone. I hope the brand can stay around. If your a hater check your facts. They are not as bad a gas guzzler as you think.

Should these things fly?!?!?!

2008-08-15T03:01:00.000-07:00

Heli boarding is a magical experience. Here you are with your crew stuffed into a tiny machine, flying off into the extreme backcountry, ready to explore and slash your way to euphoria. Its just that it is STRESSFUL as hell. Your dealing with machines not really meant to fly, avalanches, flat landings and people getting potentially hurt; really hurt, as far out as you ever want to be. As for shooting from the heli, your harnessed in, with the door off, sometimes hanging from a rope. It's exciting for sure, but when you consider there is no liability per se in New Zealand, you might say to yourself is this normal? Down here it is. It's rampant. Like Hawaii x 10. I've never seen so many helicopters flying around in the deep mountains before. Loading and unloading people onto the steep slope. So steep sometimes you wonder why it doesn't slide.

Anyway, we had a great first day of heli'ing. More to come. Some more weather, so maybe a few days off.

No worries though, we have bungy still to do.

In the hanger. The tube thing I am breathing is an AVALUNG. If I get buried in an avalanche, this device allows me to breathe almost for an hour while I am rescued. The harness, is well to stay in the chopper.

Scene form the heli. We fly out over lake Wanaka and straight into the alpine. Unbelievably beautiful.......!

Not even drunk!

2008-08-12T23:38:00.000-07:00

People move slow in New Zealand. I was trying to prove a point in the grocery store, skating through, but it basically backfired. Not as adept on the board as I once was I suppose.

Having fun. Notice the camera intact!

2008-08-07T21:50:00.000-07:00

Check out these cool bracelets. If your into showing your pride of photography that is.

www.oyemodern.com/designers/re-vision/

FOAM Magazine

2008-08-05T17:23:00.000-07:00

Just photographed World Class surfer and southern belle Karina Petroni for the newly relaunched FOAM Magazine.

The first issue came out beautifully. This issue should hit newsstands in the next 3 weeks to a month. FOAM is a great women's surf culture,music, lifestyle, fashion magazine. Kristin Dechter is the new managing editor. She came from PAPER Magazine so you know it's gonna be beautiful.

Thanks goes to The Wards for letting us attack their home, drink in the grass and extinguish cigarettes in the gutter, thanks to Lauren Ward for making us legit with the locals. Thanks to all my crew for having my preverbial back. You ladies are all sweethearts. Lastly thanks to Kristina for trusting in me.

I even got a new nick name on the shoot. From here to I shall be known as Kev-Boogy.

Ciao

I like to show my models what I want from them......

Kristina. Isn't she a sweetie? Tough though. Saw her get barreled in the am. Double over head.

Directing Karina to a mellower paddle out. She didn't want to get wet ( those floridians are so spoiled) , but she is quite the trooper and I knew the shoot wouldn't be complete without a water shot of her.

Angela my assistant. Great job! Thanks for the Pola!

Do you see the ghost?

Great cause......

2008-08-05T10:37:00.000-07:00

My friend sent me this. If your a photographer and looking to do some charitable work this is a good cause.

www.littlestheroesproject.org

Check it out.

Scwhinn

2008-08-04T19:44:00.000-07:00

Had a really fun shoot for Scwhinn Bikes recently. Thanks to Bill Starkey, Dhiren Khemlani, Eric Haag, Amy Roy and Jared Scott all from Stick and Move in Philly. Thanks to my talent, Barbora and Shani. You guys looked great and were a barrel of laughs. Also big ups to Shanna and Chris.

This was pretty funny. I am sure these photos won't make it into the ads.

Target

2008-08-03T13:38:00.000-07:00

Just photographed Shaun White for the big red bulls-eye. I think its the third time in as many months I've shot the red headed wonder and I've know him since he was a crew top, so it's chill. I was pretty excited however to meet for the first time the Target dog ( i'm a dog lover). So naturally I had my assistant photograph the two of us for lasting memories. It was sad to see him go when he went. Til we meet again.......

Big thanks to all the peeps from Target - Will and Lisa and of course to my crew.

Hummer

2008-07-31T22:56:00.000-07:00

Thanks to my entire crew for all their hard work and diligence. Best shoot yet!

I love my dog.

2008-07-31T22:52:00.000-07:00

My Dog is my best friend. Really. Half moon Bay, California. Hummer shoot wrap moment.

I ain't scared of Bruce Irons!

2008-07-31T22:26:00.001-07:00

If there is one thing I hate is a mouthy smart ass. I was in Hawaii recently photographing Bruce and Andy Irons. Everything started out fine and the shoot went well. But afterward we went surfing and Bruce dropped in on me at Pipe and I exploded. I don't care who he thinks he is or how sick he is. Don't drop in on me. I caught up to him on the beach and knocked his ass out.

Ha ha, just kidding!

SALT

2008-07-31T22:21:00.001-07:00

Thanks to the SALT crew. And thanks to Danny Kwok for allowing us to use his home and the

Ranch for our location. It was a beautiful day.

Death Valley does Holden

2008-06-05T12:26:00.000-07:00

Traveled to Death Valley to shoot the Holden Outerwear Fall/Winter 089 campaign. Great crew of snowboarders all with their own great personal style. Both inside and out. Great characters and people. I took my dog with me and others had their canines along as well.

Excited for the work to appear. I went a slightly more stylized direction with the photography. The landscape and the styling leant itself to a slicker, more stylized look in the light and overall exposure ratio. The word Mike LeBlanc from Holden and I tossed around was 'cinmematic.'

It was a grand success. And most importantly something everyone is very proud of.

Thanks to Mike from Holden for everything and I mean everything.

2008-06-02T01:15:00.000-07:00

Recently photographed Shaun White for Guys NYLON. I was in NYC when it hit and I saw it all over the place. Super fun shoot. Thanks to Marvin Jarett and Stephen Walker of Nylon for the gig. Check out the article. Shaun is a pretty funny dude.

Janna Meyen for Transworld

2008-05-08T11:27:00.000-07:00

Ahhh, the Pink Motel. Where do I begin? 100's of films and TV shows have been filmed here, but for me the most important was a little indy film titled "Bones Brigade - The Search for Animal Chin." If your a skater from the 80's or a skater from today you should know of this skate vid. It was I think the 3rd Skate vid to ever be made. Right behind the first Bones Brigade Video show and I think the Vision Video. Anyway, the pool in the back is highly skate-able ( hell yes I skated it). In the vid, it's T. Hawk, Lance Mountain, Tommy Guerrero, Mike McGill and the legendary Steve Cabalerro skating. Check out the link. It's rad with a capitol R. Go to: youtube.com/watch?v=NluAvNT_3gk. Fast forward to the 6:40 mark. You'll notice the Motel desk clerk. He's Monty the owner still.

Thanks Shanna, Renee, Janna, Nick from TransWorld, Tonino from Nitro, Monty and Tom from the Pink Motel, Conrad and Karen from Red Bull (inside joke), Skateboarding, my mom and dad for buying me the video.

2008-05-06T20:56:00.000-07:00

Two recent Hummer ads. These puppies have been running in a lot of pubs. A couple gate folds. I am very happy with how they evolved. Creatively they get the point across for GM that these vehicles will get to some tight spots. It's true. They will. Hummer's (not the kind from your girlfriend) get a bad rap. They get better gas mileage than most comparable SUV's and when we shoot, we really put them through the grind. No faking it. And as far as it being a war vehicle. Remember a little brand called JEEP. Those were the Hummers of WWII. Now their driven by everyone from Tex the 4x4 guide in Telluride to Princess the college freshman to Mom, the super Mom.

Many thanks to Michael Langone from Modernista!. Greg Carter too.

"Skateboarding is not a crime."

2008-04-19T14:33:00.000-07:00

Been wanting to make this picture for some time. It's part of a series where I incorporate sports action and car beauty. Fun picture to make. Interesting melding the two together, having to think about the car and the action separately, but shoot them so they fit well together. Next one is gonna be pretty crazy. Stay tuned.......

Roxy Fall

2008-04-18T18:04:00.000-07:00

Flew to Utah for a day and a half to shoot a couple ads for ROXY. Photographed Sarah Burke, the worlds best freestyle skier and Torah Bright, worlds best snowboarder. Great girls. They photograph so well for athletes and are super fun to hang and laugh with.

Lifestyle photography isn't easy. Especially when your not using professional talent or models. It's all about creating a fun atmosphere and being fun. As things unfold, that is where you tweak it with some direction and composition. I love showing up to a location and feeding off of it. I once read how Helmet Newton wouldn't ever travel further than 1o minutes from his hotel on an assignment to photograph a celebrity or model. He was able to use what was 'around'. I feel a little bit like that. That no matter where I am I can find a shot. There is always something to shoot.

Anyway, big thanks to Jessica Dalpiaz at Roxy for all her efforts. She is entirely a multi-talented young woman.

Mac Danzig Shoot

2008-03-28T14:51:00.000-07:00

Shot Mac Danzig, the UFC World Champ today. Great guy. A really good landscape photographer it turns out. I went home to watch him on YOUTUBE. Needless to say I wouldn't want to tussle with him. And, uh yeah the red stuff in the picture with Pamela my digital tech is real blood. Thanks but no thanks!

Men's Fitness

2008-03-20T21:47:00.001-07:00

More work from Monica Bradley of Men's Fitness. I love when my clients call back. Means they like what I am doing. Shot Jason Wright and Jason Osborn two Jason's who own a granola company called FEED. Great guys. Super excited to be in the magazine and really genuine guys. Also shot Mark Steins of Entertainment Tonight. Super nice guy. Loves doing his own photography so it was fun to bounce ideas off him. Had lots of energy and we just moved a lot and freaked out on each other. Super fun. Oh, did I mention we did both shoots in the same day. Made it that much more fun. I swear I wish I could do this every day of the week. 9-5 baby. Hell, 6am-10pm wait......24/7 bring it on!

Oneill in Canada

2008-03-20T20:23:00.000-07:00

This is a shoot for Oneill I did north of Whistler at SNOWCATS.CA. A 40km snowmobile ride into the mountains. Stayed in metal housing. Shot close to 10,000 frames in a weeks time. Enjoyed a -12 degree night camping in the wilderness and plenty of snowmobile exhaust. But the beauty of the landscape and a wonderful group and our wonderful hosts made the shoot such a pleasure and almost to much fun. Thanks to Martijn and Marc from Oneill for bringing me out to shoot. Look forward to the next one guys. Preferably on the beach.......

Lozza "It's just not possible"
Matt my assistant. Great guy. Hard worker and positive attitude. Snuse got us thru.....
The Crew......after a free pow run. I was to busy shooting. I don't take free runs. I work.
Girls camp site. Testing some exposures.
Matt and Carolina wrestling. I think Carolina held him for a three count for the win.

Frederick one of the pro snowboarders, hangsome but also kinda weird. Super cool quirky personality. We robbed him of all his snuse.
Mark Van Laar from Oneill. The producer cracking the wip.
Reg, the owner of Snowcats.ca. Thanks Reg and Kathy. Great hosts.
Chris our guide. This guy can ski. One of the premeire Canadian Rockies skiers and guide. Just check out Powder mag now and again. He's the small black dot atop some sketchy ass line.

Big Pimpin' with my own grip sled.
A happy art director makes a happy photographer. Martijn Andrissen from Oneill. Great AD.
Northern lights. In all my years out in the wilderness at night during winter have never seen them as beautiful as this night. The sky looked as though it was crying green fireworks. If that makes sense.
Cabin attire.
Last but not least our dear savior, Gayle. The cook. If not for her nothing was possible. A real lady.

Happy

2008-02-14T21:51:00.000-08:00

It's been some years since I last ventured to Japan. For me a brain visual frenzy. So visually stimulating I can hardly walk straight. Literally. So much to look at and to photograph.

Here are a few sayings and little verbal ditties we have picked up thus far.....

Blood wipes

Flies ( for Frech Fries)

Japanese tapeworms

Holy Crink ( not sure what this means)

Play Happy

Total Party House Emotion

Yabai = Epic = neato

Huge Powder Happy

More Huge Powder So Night Happy

Soul Scorching Happy

Miso which crab is in it.

Reery?

Bowel of Sea Cucumber Happy

JAPOW ENTRY 1

2008-02-08T16:59:00.000-08:00

Making my way to Japan with Arlie Carstens a writer friend to do a story on Jake Burton riding in the forbidden trees of Japan with some of the Burton team ( Nicoloas Mueller, Kevin Pearce, Mikkel Bang and Mason Aguirre). One 12 hour plane ride, three buses and one domestic flight later we are in Sapporo Japan. More to follow...

Plains, Trains and Sushi?

Airport security bottle crusher. I have no idea.......

Breakfast. Ummm, yeah don't ask.....
Live feed of our Sapporo landing. Just like the Disneyland Great Adventure ride, but a little more daunting

No photography on the planes. This stewardess wanted to Karate chop my face. Ever see The Ring?

Arlie (Mr. Areeri) and our dinner.

Best seat in couch. 4 across....ZZZZZZZZZZZZZZZZ.......

4x5 Film for sale.

2008-01-31T16:06:00.000-08:00

I have some 4x5 film and polaroid for sale.

Fuji FP-100c45 - Expired 12/2006. Should be fine. New goes for $35 a pack. I will sell it for $7. I have about 60 packs.

Portra 160 VC ready loads 20 per box. Expired in late 2007. Goes new for $72. Will sell for $30

Happy shooting.

Rock the Republic!

2008-01-28T11:43:00.000-08:00

Thanks to Monica Bradley from Men's Fitness for a great assignment photographing Michael Ball and the Rock & Republic road cyclist team. Michael is the President and designer for Rock and Republic denim. Great guy and easy to photograph ( had some fun stories about Paris Hilton). Pouring rain we also headed out on the road to shoot his cyclists. Pretty hectic shooting in the rain, following cyclists down PCH. I couldn't think of a better way to spend my Sunday! I almost got my ass kicked by a mechanic. He was sweating me for taking pictures of him and proceeded to throw a water bottle in my direction. I informed him (nicely) I was just doing my job and killed him with a bit of kindness. It was quite hectic with four other photographers there, but we managed to get great photographs. Michael threw a great party afterword. Lots of food and bike industry types at a cool hillside Malibu home. Very gracious event.

Mt. Baldy Buried!

2008-01-26T03:09:00.000-08:00

A text came from my friend Eric Kotch. "Mt. Baldy TOMORROW!!!! The anticipated 2 feet of fresh forcast for the Los Angeles ski area is a real stoke to us mountain transplants. Jon Boyer a snowboarding legend and Andy Blumberg the action sports journalist/marketeer/brand developer were also in. I arrived at Boyer's house around 6:30, we greeted in the rain and made our way. The rain swamped highways in LA were a good indications of the amount of moisture that had fallen. We knew it was going to be EPIC!

We met Eric at some strip mall in Upland. He rolled up in his Porche Carrera and some snowboard clothes. That was it. His board and bindings were supplied by me and Andy. Classic. He lost the cashmere sweater he was wearing and geared up in the parking lot. We took refuge underneath some flower/gift shop. Eric needed to cut his toenails or hangnails or whatever it was. He's the type of friend who is always dialed - friends are always going to him for advice, but he showed that every once in a while even the most organized can have a melt down. The flower shop lady was perplexed. Half nude snowboarder dudes changing, cutting toenails and peeing ( yes peeing) in the planter outside her shop. We are all educated, gainfully employed gents, but when there is 2 feet of fresh it all goes out the window pretty fast.

We soon made our way up the mountain road, swerving in and out of valley kooks who have no idea how to drive in the snow. Even the PCH officer seemed pretty clueless. The cars were sliding around like school children on and icy sidewalk.

Once we made it up to the mountain we had to wait around while they performed their avalanche control work. Slides actually came down all the way to the base of chair 1. People freaked, running as if a bomb had been dropped from the sky. The cloud of snow and debris rose 50 feet in the air. Quite a bizarre sight. Have not seen anything like it in all my time traveling the world; being in pretty extreme conditions on the biggest mountains. Keep in mind this is an hour and a half from the beach. Unbelievable. On a sad note, and as CNN reported, a few skiers were killed in the backcountry near the resort. So please please know before you go.

We made our way up to the Lodge. It looked like it hadn't been remodeled or cleaned in 20 years. Fantastic B&W pictures from the 40's adorned the walls, the communally-managed fireplace was blazing, the american flag was flown and the Ramen stewed. Finally the call came in and the mountain was open. I blinked and the lodge was empty. We let the crowds go. In no rush. We knew we would get ours. Plenty to go around.

We definitely got our runs. 8 or 9 to be exact. These were heli quality runs people! Untracked tree lines. Mini flutes and rollers EVRYWHERE! I was trying to get Boyer to perform for my lens and he oblidged me up until the point where I wanted to shoot more than ride. Then he reeled me in and slapped me upside the head and brought me back to the reality that we were here to ride and enjoy the pow. We all got in this great grove of zigging and zagging amongst each other. Hauling ass, laughing all the way through the gladed tree lines! It's runs like these that you yearn for and what keeps you snowboarding year after year. But being intelligent blokes and knowing our older-aged bodies well enough we all unanimously decided on the 9th run we had enough. We loaded up Chair 1 to download as we still were not allowed to ride down or we would have a run in with the law and potentially with Mother Nature. Once safely down, we stood around the car bullshitting and laughing about the day. But it wasn't over just yet. One last stop. Boyer knew of a Korean foot massage place in Alhambra. FANTASTIC! Best massage I've had in a while. They put your feet in hot tea and give the best scalp, neck and leg massage you'll have. 1 hour - $15.

Day ends with a pleasant sushi dinner. Soon after we said our good-byes and it was over. I drove home.

Easy peasy.

Till next time.

Surfs up

2008-01-20T22:19:00.000-08:00

This shot is from a recent trip to Rincon. Rincon is a classic surf break near Santa Barbara. Since I am only interested in shooting surfing for my own personal pleasure, I am able to take pictures like this. It's not a good action surf shot by surf magazine standards, but I think it might look great on the wall. Free print to the first person to name it for me.

Well my agent(s) Stephanie Anderson, Brie Rose and Anna Lane have been in town this whole week for protfolio reviews. I dropped by to see some friends and meet new ones at Saatchi and Saatchi LA, TBWA Chiat, Deutsch and Dailey. Thanks to all who took the time to view my new portfolio. Always nice to see you all face to face.

I am excited about a job I have upcoming for O'Neill Europe. We are going to whistler to shoot their team snowboarding, snowmobiling and camping over night in the great outdoors. Thanks to Martijn from O'neil europe for the job. Its going to be a wonderful adventure.

Always a good time shooting up there, dealing with the weather. I have a special place in my heart for the Telus Festival Pro Photographer Showdown in Whistler where I won two years ago ( first to take home the 10K prize money). I now go back and judge. The night I won was the best night of my life, with my father and twin brother in attendance along with the 2000 person crowd.

Hello

2008-01-13T22:31:00.000-08:00

Well my first entry. Will try to keep this updated as much as possible. Let's see what have I been up to. Just winding down the hollidays and ramping up for a busy few months. Up for a few exciting jobs so check back to see whats up. Lately I have shot some fun stuff for Direct TV and Saturn. Check out my agents site AndersonHopkins.com to see the work.

Ok must retire. Hit me with any comments or question. More to come.

K to the Z